So, you found a lead, converted it, and made a big sale – is that where your work as a real estate agent ends?
Actually, no!
If you want to be successful, you must keep in communication with your customers. It’s simply a wise business strategy.
Real estate is all about maintaining relationships with your clients. Treating customers well might result in additional business and potentially a lifelong friend.
According to the 2016 National Association of REALTORS® Profile of Property Buyers and Sellers, 68% of sellers who employed a real estate agent got those agents through a reference from friends or family, and 25% got in touch with the agent they previously worked with to buy or sell a home.
The tricky question is, how to maintain customer ties after closing the deal?
Before you move on to your next customer, make sure you follow a few practices given below to connect with your previous client emotionally.
Why Should I Maintain a Relationship With My Clients After Closing the Deal?
Building a solid relationship after closing deals with potential clients is essential to strategic and prolonged success.
- Growing your business depends on keeping your former clients. In fact, a 5% increase in customer retention and a 25–50% boost in profitability can be attained by keeping a great post-sale relationship.
- When clients have a great experience with you, they are more inclined to recommend it to their friends and family regarding home buying or selling.
Things A Real Estate Agent Should Do After Closing A Deal
To help you, we have covered some of the realtor’s responsibilities after closing deals:
Ask for Comments and Feedback
85% of consumers trust internet reviews as much as personal recommendations.
Asking for a brief survey or a general request for feedback from clients once deals are closed is an excellent strategy to stay in touch with them. In addition to maintaining a relationship after the sales, doing this will give you insightful feedback and website reviews. You can also create your custom survey using many user-friendly survey-generating websites available.
Gain Referrals
Nielsen found that 92% of people prefer recommendations from friends and family to all other forms of advertisement.
Gaining referrals should not be your prime motive, but they are unquestionably a great reason to stay in touch with clients. Your clients will be more likely to give you recommendations and recommend you to family and friends if they are pleased with your sales approach, helpfulness, and attention.
Show Appreciation
To make customers feel valued, Real Estate Agents should express their gratitude to them in ways beyond a simple “thank you.” A client will feel appreciated and be more likely to patronize you again. If clients are satisfied, they will recommend you to their friends and family, enhancing the company’s reputation. The best practice is to ask for their phone numbers to stay in touch.
Mail Real Estate Postcards
Consistent mail promotion demonstrates your local knowledge and experience. Send postcards to your clients providing information about buyers, sellers, and sold properties on staying updated with the market. This way, they can call or text you again if needed or refer you to their loved ones who want to buy or sell a home.
Send Gifts
Gifts are a lovely way to grow your relationships when re-connecting with former customers. A modest token of appreciation goes a long way in letting former customers know you’re still thinking of them.
A unique gift will remind clients of you, and if it is displayed prominently in their house, it may also serve as a catapult for a referral. For example, you can send a holiday card to your former clients or send them a gift with congratulations note if their kid is graduating or visit them with a bottle of wine as a gift.
Give Them a Call
According to a survey, 60–80% of customers who identify as satisfied do not return to the company that initially satisfied them to do further business. How come?
Poor communication is the leading cause most of the time. Customers are likely to forget about you if you do not try to engage with them.
Calling your former clients adds more personal touch to your interactions than text messages and monthly emails. Note all the important occasions in their lives, such as their anniversary and birthdays, so you can give them phone calls.
”Some agents forget to love the people who have helped you get to where you are. Don’t do that!” said Mindy Jones Nevarez, owner of the Amy Jones Group in Gilbert, Arizona.
Organize a Party
Who does not enjoy parties? Whether themed like a Halloween costume party or a birthday party, hosting a get-together with clients shows your concern and desire to go above and beyond to retain your connections.
Meet a client for coffee or possibly dinner. Make plans to meet in a nearby cafe or restaurant—Realtor follow-up after closing deals makes clients feel valued as friends.
Why not invite your former client to business networking events? They will value your concern for them and build a rapport.